Concerts on Southwest Airlines: Customer Centric or Annoying?

Concerts on Southwest Airlines: Customer Centric or Annoying?
Is air travel strictly about the utilitarian task of getting from origin to destination? Or is it meant to be an experience? Southwest Airlines, at least in select cases, is leaning toward the latter. As part of a new partnership with Warner Music Nashville, Southwest Airlines will be bringing live concert experiences to select flights.

Please note: That all fields marked with an asterisk (*) are required.